This youth exhibition, specially designed for kids and teenagers aged 6 to 14, casts a critical eye on modern consumer society and advertising aimed at children, which often features animals, colours, sounds and shapes designed to appeal to them. For the occasion, Montreal-based Costa Rican artist Juan Ortiz-Apuy has created a visual and sound environment allowing visitors to explore the language of advertising and its ability to act on us, in sometimes unexpected ways. A genuine foray into the world of objects, this exhibition seeks to examine the way we consume today—always with a touch of humour—the better to understand its future impacts.
The Tropicana tour benefits from the financial support of the Canada Council for the Arts and the Conseil des arts et des lettres du Québec. This exhibition was produced in 2021 by VOX, centre de l’image contemporaine with the financial support from the Conseil des arts et des lettres du Québec.